The KOMI Group, operators of a selection of viral social pages and provider of marketing and licensing services, has forged a deal with Dublin-based The Football Faithful to bring it under the KOMI Group umbrella of brands.
The Football Faithful averages 5 million views each month and supplies news, opinions, topical features, tactical analysis and nostalgia to fans in the UK and Ireland. The partnership was struck for an undisclosed sum and will see The Football Faithful join a growing roster of social brands including It’s Gone Viral, Go Fetch, and Happiest.
Founded in 2016, The KOMI Group comprises three dedicated social media, marketing and licensing teams. Since then its team of content creators, analysts and video producers have made and distributed video content and viral campaign adverts for international brands such as BBC Films, Universal, Bud Light and Disney.
It rebranded to its current form in 2020 having previously gone under the It’s Gone Viral name, as well as launching its licensing arm, Ark Media, and moving its headquarters the same year to Beehive Mill, Ancoats.
Andrew Trotman, MD of The KOMI Group, said: “KOMI is a publisher, marketing and licensing agency – and The Football Faithful is one of the leading football communities and publishers – so we saw this as a natural opportunity to bring our skills and complementary audiences together.
“It will also add to KOMI’s strong family of in-house brands and accounts, give us another home for premium sport content and the opportunity to offer our clients access to a new platform which is commercially really exciting.”
Peter Henry, MD at The Football Faithful, added: “KOMI has a proven track record of building some of the most popular football accounts on social media so was an obvious fit for us.
“By focusing on producing high quality content that caters to the needs of football fans of all interests, The Football Faithful has quickly become one of the UK’s fastest growing Premier League publishers and I’m confident this new relationship with KOMI will help us to continue to go from strength to strength.”