Manchester font foundry and design studio F37 has helped to create a new brand for Bolton online retail giant AO.
F37 and Director Annabel Banks (above) worked alongside London’s DesignStudio to create the rebrand. The agency created a family of fonts called Smiley Face that “managed to strike a fine balance by being characterful without slipping into childishness.”
Simon Vaughan, Head of Brand Creative for AO, said: “We couldn’t be happier with the solution that Rick and the team delivered. We were looking for a font solution that expressed the balance of our brand strategy. Smiley Face captures a perfect blend of our brand principles.
