Manchester City have launched a new fan engagement platform for supporters around the world.
The platform, which is being rolled out today, enables fans to meet up and watch matches together using a localised ‘Community Map’, to share opinions and to access exclusive club competitions.
It is part of the club’s ‘Cityzens’ initiative, which has targeted activations and personalised rewards, including trips to Manchester for international fans and experiences such as meeting members of the playing squad.
Ferran Soriano, Chief Executive Officer for City Football Group, said: “Community has always been at the heart of Manchester City. As we continue grow around the world, this ethos remains at the core of everything we do.
“Our mission is to bring people together and empower better lives through football – technology helps us to do this on a global scale.”
“Smart data will enable us to truly understand and react to the behaviours of our Cityzens. We will connect and engage with even more supporters than ever before in an authentic and meaningful way.”
“This development helps us in the journey to be a global community Club in the 21st century.”