New data from event insurance specialist Protectivity has revealed the most Instagram-worthy Christmas markets in the UK, with Manchester taking the top spot.
Protectivity analysed over 285,000 Instagram posts featuring location-specific hashtags for 56 UK Christmas markets which were then ranked to determine which Christmas markets are the most popular on Instagram.
Manchester’s Christmas market topped the list with 69,932 posts. Manchester’s first-ever Christmas market took place in 1998 and has since grown in size and popularity. The event runs from November 10 until December 21 this year.
The North managed three spots in the top 10. York’s markets – among the longest running in the country having launched in 1992 – ranked fifth with 11,330 posts, while Leeds took 10th place with 5,250, despite having taken a four-year break since pre-pandemic times
Sean Walsh, head of marketing at Protectivity said: “It’s great to see that the UK’s Christmas markets have bounced back after the pandemic. Christmas markets have become an integral part of the festive season for many in the UK, bringing joy and light to the winter months.
“It is interesting to note that there are a variety of locations in which the top ten cities are situated in the UK, reflecting there is an event not too far from everyone, so the festivities can be enjoyed by many.”
