Altrincham-based media planning and buying agency Reigning Media has officially rebranded as Reign and boosted its senior team with two new hires as it enters its second year.
Founded by industry experts Danielle Hewitt and Simon Rigby in August 2025, the independent agency has grown from its two co-founders to eight full-time staff in just 12 months. It has now appointed a new strategic marketing and engagement leader and senior media manager within its client services team.
The new hires bring more than two decades of experience between them, previously working on major integrated campaigns for brands including the likes of Greggs.
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The double appointment and rebrand come after a rapid first year for Reign, with its client roster growing to 13 active accounts. The agency says its new name reflects the scale and evolution of the business over its first 12 months.
That expansion has also led to three office moves in seven months, with the business now based at Bruntwood’s Station House in Altrincham.
Simon Rigby, co-founder of Reign, said: “Reign was built to strip away the guesswork from media and deliver clear, commercial impact for our clients. Over the last twelve months, the market response to our data-first approach has been incredible. Rebranding to Reign and bringing senior leaders with calibre into the team marks a major milestone for the business. With a growing client roster and a continued focus on media precision, we are well set for our next phase of scale.”
As it enters year two, Reign plans to expand its performance media capabilities across digital and traditional channels, while targeting further client growth across the tech, automotive, retail and healthcare sectors.
