Subscribe to the daily newsletter.

Manchester agency appointed by Buddy Loans


Manchester agency CandidSky has been appointed by Buddy Loans to lead a cross-channel marketing campaign.

The campaign is designed to unite paid media, content, organic search, design and user-led conversion rate optimisation to support the company’s growth plans.

Guarantor loans are growing in popularity, marked by an 160% increase in search interest since 2014. This loan form enables a family member, friend or work colleague to act as a guarantor for up to £7,500, enabling lower interest rates compared to payday loans with flexible payback terms.

Cheadle-based Buddy Loans are regulated and authorised by the Financial Conduct Authority.

Simon Fryer, director at CandidSky, said: “Our cross-channel campaign for Buddy Loans will begin with in-depth research and analysis to develop a customer-centric strategy based on proven data and insights. We’re excited to start working with Nick and his team to help drive them towards ambitious acquisition targets.”

Nick Zapolski, co-founder and director at Buddy Loans, added: “We recognise that our customers have various touch points whilst they’re researching the guarantor loan market which is why the cross-channel marketing campaign was a logical decision for us. By joining with CandidSky we will benefit from experts in each digital marketing field, and look forward to seeing tangible results.”

Over 6,000 have now signed up
Register now for the Prolific North Live marketing expo

Related News

Related Jobs

PR Executive

Rhodes Media

Communications Lead


Head of Production

THG Studios