Okay, so it’s probably not the big deal that fans are waiting on, but Manchester United has today signed up a new sports hydration partner.
Wow Hydrate has announced a multi-year global partnership with the club, working across both its men’s and women’s teams.
“This is a major step for our brand,” said Queenie Porter, Managing Director, Wow Hydrate.
“We wanted a mutually beneficial partnership that would allow us to develop impactful community and grassroots programmes, and this agreement delivers on that. We are excited to see the club’s supporters discover and interact with Wow Hydrate in the weeks and months ahead.”
From today, the brand will be available within the club’s stadium and its training facilities. There are future plans to create a co-branded range of hydration drinks.
The company has also created new content featuring first team players Lisandro Martinez, Mary Earps, Harry Maguire and Alejandro Garnacho.
“Wow Hydrate is a progressive and ambitious brand, and we are extremely excited to be partnering with them,” added Victoria Timpson, CEO of Alliances of Partnerships, Manchester United.
“We look forward to not only introducing our global fans to the science behind its range of hydration products, but also support the work it does within our footballing community.”