Camplify, one of the largest online camper van and motorhome communities, has appointed The Lucre Group to handle its UK PR.
The Leeds agency won a competitive pitch for the brief, which will see it deliver an “impactful” media relations programme, designed to attract holidaymakers and van owners.
“The team at Lucre impressed us with their wealth of experience in the travel sector, creativity, and understanding of our brand challenges,” explained Claire James, Marketing and Communications Manager UK.
“The insights-led approach really stood out to us,and since onboarding the team we have seen brilliant results that have helped position Camplify as an attractive holiday provider for summer 2022. As we enter the peak period, we’re looking forward to making our partnership throughout summer and beyond.”
The community was founded in Australia in 2015 and expanded into the UK 4 years ago, with a mission to make “van life” accessible around the globe.
“We are delighted to work with the fantastic team at Camplify as it continues to grow and offer holidaymakers a unique and alternative getaway experience,” said Tamarind Wilson-Flint, Owner of The Lucre Group.
“With a team that know the joys of ‘van life’ first hand, the brief stood out instantly, and the results to date speak for themselves. We have even more exciting plans for the remainder of 2022 and can’t wait to continue shining a light on campervanning!”