Love has completed its first piece of work for BrewDog, since signing an equity partnership with the company.
The Manchester agency has produced a new look for its existing gin brand, Lone Wolf.
It was briefed to “bring some bite back” into a sector which has undergone a “proliferation of delicate botanicals and floral language.”
“BrewDog have this amazing giant wolf’s head fixed to the wall behind their spirits stills. We saw an opportunity to echo that on pack, a snarling entrant into a category becoming increasingly floral and pretty,” explained David Palmer, Love Founder & Executive Creative Director.
“The wolf’s head combined with bold typography and a pointy descriptor line ‘gin with bite’ completes the overhaul, creating something that is both unmistakably gin and unmistakably BrewDog.”