Love Island winner Amber Gill is the star of Littlewoods’ first digital-only campaign, created by The Gate.
The Manchester-based film company was brought in to create “thumb-stopping” digital content, including film and photography, around its partnership with Topshop and Topman.
The campaign, Littlewoods’ first to run entirely online and not via traditional television marketing, features Gill as she explores central London locations including The London Eye.
The film is accompanied with ‘ways to wear’, ‘style guides’ and ‘quick fire questions’ content. The team consisted of acclaimed photographer Boo George, who has worked with stars from Little Mix to Dame Helen Mirren.