Software engineering specialist Ultamation has hired Manchester digital agency Pixel Kicks to create a new digital platform to support its next stage of growth.
Ultamation builds tools and software used to run smart homes and commercial buildings, working with manufacturers, installers and end clients on high-end audio-visual and automation projects. The appointment forms part of a wider investment in digital infrastructure as the business accelerates its shift towards a software-services-led commercial model.
The four-month project will see Pixel Kicks, now operating under PushON Commerce, design and build a bespoke WordPress and WooCommerce website that brings together Ultamation’s existing brochure site, B2B eCommerce store and technical support content in one place.
The new platform aims to reflect more accurately the quality of Ultamation’s engineering work, while making it easier for customers to buy products, manage licences and access support. It will also give the company clearer insight into customer behaviour and performance to inform future business decisions.
READ MORE: Printer takes the flak as Reform UK does “nothing wrong” in Gorton fake letter scam
The brief reflects challenges faced by many specialist engineering firms working in complex technical environments, where customers increasingly expect clear information, reliable self-service tools and confidence that suppliers can support them over the long term.
Emma Hall, director at Ultamation, said: “Our existing website no longer reflected the nature of our business as we’ve moved from project delivery to a software-services model with the same quality, rigour and trust we bring to every project. As our products, partners and international reach continue to grow, we needed a platform that clearly communicates who we are, supports complex licensing and purchasing decisions, and gives customers confidence before conversations even begin. Pixel Kicks understood that immediately and brought a level of care and technical thinking that aligns closely with our own values.”
Jamie Bray, business development manager at Pixel Kicks, added: “Ultamation is a highly respected engineering business operating in a space where trust, credibility and clarity really matter. This project is about creating a platform that reflects the quality of their work, supports complex commercial requirements, and gives the business the flexibility to grow over time. We’re proud to be working with a team that cares so deeply about best practice and craftsmanship.”
