London brand Rosie & Lula has appointed Amore Digital, a Liverpool eCommerce PPC agency, to manage digital marketing strategy.
Amore has been hired to plan and execute paid social campaigns through Facebook and Instagram, as well as PPC activity on Google for the online boutique, which specialises in clothing for babies and children.
Ted Parry, MD of Amore Digital, said: “It’s a really exciting time for Rosie & Lula as they embark on the next stage of their business journey. The baby and childrenswear market is really competitive, so we’re looking forward to working alongside Rachael and the team to expand their reach, introducing a wider audience to their fantastic range of products.
“Following recent industry-wide changes to how consumer behaviour is tracked, digital retailers have found it harder than ever to build momentum and sustain traction online. Amore Digital are already stepping up to this challenge, combining innovative strategy with exceptional creative to deliver even better results.”