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Liverpool John Lennon Airport among three new Influential campaigns


Influential has delivered a trio of integrated creative campaigns for Liverpool John Lennon Airport, Chargepoint Technology and The City of Liverpool College.

The Liverpool agency, which recently appointed a new creative director, Mark McGrath, says the campaigns highlight the scope of its integrated offering.

Its two campaigns for Liverpool John Lennon Airport encompassed an airport advertising campaign, social media and email marketing.

The ‘Shop Fly Save’ campaign was developed as an over-arching concept to emphasise the savings passengers could make when purchasing at the airport, while a second campaign rose awareness of the shop and collection service.

Chargepoint Technology, a market leader in the supply of containment valves and integrated material handling equipment for the pharmaceutical, chemical and food industries, appointed Influential to deliver an integrated PR and creative strategy and also to make a greater impact at key global industry events.

The agency has also created a single overarching brand concept for The City of Liverpool College as part of a campaign encompassing PR strategy, an advertising campaign, video content, social media messaging, online advertising, vox pop collateral, case studies, vlogs and blogs.

Mark McGrath, Influential’s creative director, said: “Strengthening and developing our creative offering is a key priority for the business and we’re delighted to have been appointed and subsequently delivered such strong campaigns for these three very diverse companies.

“These campaigns showcase the agency’s ability to work across sectors, identifying and drawing out compelling messaging and using visual, engaging and relevant mediums to communicate our customers’ messages to diverse customer groups.”

The 26-strong agency, which is headquartered in Liverpool with offices in Manchester and London, retains national briefs for UK top five construction and infrastructure company, Morgan Sindall, UK wealth management firm Quilter Cheviot and property developer Downing. The agency also delivers PR and communications support for Camelot, the National Lottery, and retail and leisure development Liverpool ONE.

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