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Liverpool FC signs AXA as its first global insurance partner


Liverpool FC has signed its first “global insurance partner” with a long-term partnership deal with AXA.

It will see the brand working across the club’s men’s and women’s teams.

“We are very happy to welcome such a prestigious and ambitious brand to our football family as our newest global partner and our official insurance partner,” stated Billy Hogan, LFC’s managing director and chief commercial officer.

“As a world leader in its industry, AXA shares our ambitions and values, which will provide the foundations for a special long-term relationship. Together we’ll work towards bringing to life really special experiences for our fans around the world.”

Thomas Buberl, chief executive officer of AXA added:

“Like us, Liverpool are leaders in their field, renowned for their long and proud history, strong sense of community and relentless pursuit of excellence. We therefore look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will ‘never walk alone’.”

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