Liverpool has become the first Premier League club to release its own range of virtual merchandise on the Meta Avatars Store.
The move will enable fans to customise their own digital avatars in official club colours, on Meta platforms, including Facebook and Instagram.
“We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-coloured avatars,” said Drew Crisp, SVP for Digital at Liverpool Football Club.
“Having a digital connection to the club that our fans adore – whether they’re here, near or far – is so important and helps to bring our global family closer together when physical connections aren’t always possible.
“We have more than 70 million global supporters following our Facebook and Instagram channels, and we’re really looking forward to seeing many of those avatars change and don our iconic kit or lifestyle apparel.”
The avatars can be decked out in Liverpool kits or the club’s own-label lifestyle collection.