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Liverpool extends deal with fantasy sports game


Liverpool FC has signed a new deal with player-owned fantasy sports game, Sorare.

The partnership will see the club collaborate with the game on multimedia fan content and release new experiences for supporters.

The gaming company, which has more than 2m users across 185 countries enables users to collect, play and win officially licensed cards featuring sports players.

“At Liverpool Football Club, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this Club,” said Ben Latty, Commercial Director at Liverpool FC.

“We’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”  

Sorare has deals with LaLiga, Bundesliga, Lega Serie A and Major League Baseball.

“Liverpool FC is one of the world’s most iconic and prestigious clubs; a footballing juggernaut with unparalleled history and one of the largest and most passionate fanbases in the sport,” said Michael Meltzer, Head of Business Development Sorare. 

“We’re beyond excited to expand our partnership with such a historic club that is just as committed to innovating to bring authentic experiences to their fans as we are. Thanks to this exclusive deal, fans from across the globe will be able to use Sorare to get even closer to the Reds they love, from Virgil van Dijk to Trent to Thiago.” 


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