Liverpool FC is using its connections with 4-time NBA champion, LeBron James to market a new fashion collection.
It was in the LFC Nike LeBron XX Low Shoe that James made history by netting a 20-point triple-double against the Lakers.
He’s also been promoting the new jersey, which features the letters YNWA (You’ll Never Walk Alone) and the Liverpool crest.
“I’m a big fan of LeBron and all he’s achieved to become one of the greatest basketball players in history,” said Liverpool’s Jordan Henderson.
When Liverpool switched shirt sponsors from New Balance to Nike in 2019, one of the reasons was that it could leverage Nike brand ambassadors including James to promote Liverpool licensed products and sell them in “not less than” 6000 stores around the world.
