Communications agency Beattie has launched a dedicated fashion and lifestyle division.
Account director Emma Lilley, currently based at the company’s Leeds office, has spearheaded the launch of Blue by Beattie and will head up the new division along with consultant Carol Richardson and a team of specialists.
Richardson has previously worked as Head of PR at brands including M&S, Jaeger and Jacques Vert, as well as teaching at the London College of Fashion.
Lilley said: “Now more than ever, we recognise that brands require individual solutions to achieve cut-through and get a share of the media landscape.
“The team has years of proven experience in this sector and has worked with some of the biggest retailers across fashion and lifestyle in the UK. We are a national network agency with a strong footprint, so it made sense to pool our knowledge and create a dedicated division, devoted to supporting this sector.”
The division, which will be based at Beattie’s head office in London, will offer services including press office delivery, content creation, press events, social media and influencer programmes, digital marketing and creative design services.