Entrepreneur, musician and cultural icon Levi Roots, he of the infamous Dragons’ Den-endorsed Reggae Reggae Sauce, is to officially launch his new energy drink to the public at an event in Manchester’s Exchange Square tomorrow, followed by trips to Birmingham and London to celebrate the arrival of Reggae Sunrise, a “vibrant new energy drink designed to awaken the body and mind with bold tropical flavour and uplifting Caribbean spirit.”
Inspired by the heritage and feel-good philosophy of the Levi Roots brand, Reggae Sunrise offers a refreshing twist on the energy drink category. Developed as part of the brand’s drinks portfolio, supported by parent company and Vimto maker Nichols PLC, the drink blends the sweet taste of passion fruit with smooth papaya and a kick of turmeric to awaken the tastebuds.
The launch is supported by a nationwide campaign titled “Awaken the Nation,” designed to energise mornings, spark joy and strengthen community connections across the UK.
“Mornings should start with energy, flavour and a little bit of sunshine,” said Roots. “Reggae Sunrise is my way of bringing that Caribbean vibe to people’s day – a drink that wakes up the senses and gets you moving with a smile.”
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At the heart of the campaign is the Awaken the Nation Roadshow, an immersive activation designed to surprise and energise morning commuters. The roadshow will travel to Manchester, Birmingham and London, bringing “unexpected moments of joy” to high-footfall commuter locations at sunrise.
Each activation will feature vibrant Caribbean-inspired branding and on-the-ground sampling delivered by a dynamic street team, transforming the morning commute into a shared cultural moment that is uplifting, surprising and unmistakably reggae.
The experiences will be captured and amplified across social media, encouraging commuters nationwide to share their moments using #AwakenTheNation and #ReggaeSunrise.
With its distinctive branding, authentic cultural roots and immersive live experiences, Reggae Sunrise aims to energise a new generation – calling on the UK to Awaken the Nation, one sip at a time.
The full itinerary for the Awaken the Nation Roadshow is:
- Manchester – April 14 (Exchange Square)
- Birmingham – April 16 (Bullring)
- London – April 21 (Boxpark Shoreditch)
