Leeds-based behavioural research consultancy SimpleUsability has welcomed five new team members.
Joel Mercer joins as the company’s first full-time UX designer, bringing more than 10 years’ experience in user experience and user interface design.
Soraya Gallaher, Jason Baxter and Kevin Mok all join the UX Practitioner team and the final new hire is Participant Recruitment Assistant Layla Al-Muhtaseb.
Founder and MD Guy Redwood said: “We’re delighted to welcome Joel, Soraya, Jason, Kevin and Layla to the team. All five hires are in response to an unprecedented increase in demand for our core behavioural research services.
“Equally, more clients are asking for an end-to-end service with our findings and recommendations taken through to prototyped solutions. Joel’s experience working in big agencies and for blue-chip clients means we can offer design which is truly evidence-led and user-centred.
“SimpleUsability leads the world in online grocery research and we’ve been using that knowledge to guide FMCG brands on how to optimise their products and images for mobile. Having Joel on- board allows us to design as well as test and optimise for this market.”