IMA HOME wins first account since merger
Leeds-based IMA HOME has announced its first account win, since the companies merged last month.
The agency won a competitive pitch against 2 other agencies to be lead agency for nail polish brand, Nails.INC.
“Our ambition was to partner with a disruptive agency, who can take our business to the next level, serve as a part of the Nails.INC family and provide us with best-in-class ideas, analytics and innovation,” said Thea Green MBE, founder of Nails.INC.
“The proposal that IMA HOME developed, coupled with the people we met in the process, made them the perfect agency for us to partner with going forward.”
It will take over from incumbent agency Threepipe, which had held the account for 3 years.
“We’re absolutely honoured to be partnering with inspiring entrepreneur Thea Green MBE and her innovative beauty and nail polish brand, Nails.INC,” said Nickii Gray, Chief Executive Partner.
“We are developing a real depth of expertise in the beauty space, with clients such as The INKEY List and Cloud Nine already on our roster.
“I also have to mention how delighted we are to announce our first win as IMA HOME. Our new life as a combined force has got off to a flying, winning start and we are excited to see what the future holds for us.”
The agency’s remit will be develop its performance media strategy and then implement it across paid social and PPC. It will also handle social strategy and influencer relations in the UK and the US.