Independent building and project consultancy Paragon has appointed Leeds-based Brand8 PR to support its ongoing controlled growth strategy, following a competitive four-way pitch.
Founded in 2009, Paragon opened an office in Manchester in 2015, and another in Edinburgh earlier this year. The consultancy employs more than 100 people and has a turnover of £12.2m.
Paragon advises commercial property owners, funders, occupiers and advisers on the whole lifecycle of property assets and carries out instructions in all parts of the UK and Europe.
Brand8 PR will deliver a range of integrated services including brand strategy, media relations, content marketing, social media and search engine optimisation (SEO).
Paragon’s joint managing director, Robert Perry, said: “We were impressed by Brand8 PR’s strategic, brand-led approach and strong tactical campaign ideas.
“The agency has a great deal of property sector and international PR experience. However, what really set Brand8 PR apart from the other agencies was its energy, fresh thinking and dynamic approach. These elements align perfectly with our culture, challenger brand positioning and ambitious growth plans.”
Brand8 PR managing director Rob Smith added: “Paragon‘s senior management team have a clear growth strategy underpinned by a distinctive collaborative approach to delivering the consultancy’s integrated services.
“This provides Paragon’s existing and potential clients with a much wanted viable alternative in the markets in which it operates. It’s exciting to be working with a challenger brand in the property consultancy sector, and we’re looking forward to playing our part in Paragon’s ongoing expansion and continued success.
The agency’s clients include Avant Homes, Quartermile Developments and Norway-headquartered TOMRA.