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Leeds-based Vista behind 1,500-delegate Walmart conference


Leeds and London agency Vista has delivered Walmart’s International Associates Conference in Arkansas, USA.

Vista, which was appointed for the 1,500-delegate conference last October, was briefed with creating an experience that would engage Walmart employees through a “strong agenda, powerful presentations and interactive entertainment”.

There were 1,500 delegates at the event There were 1,500 delegates at the event

The event’s content covered nine country culture presentations including Canada, Central America, Japan and India, and also included 16 award presentations, an International Lip Sync Challenge and some unique illusions from American magician sensation Justin Flom.

James Wilkins, managing director of Vista, said: “Walmart are a fantastic global retail partner to be working with. The event was a great opportunity to showcase the skill and expertise of Vista in the states. We’re committed to growing the agency further in international markets.”

Phillip Johnson, from Walmart Shows and Events Team, added: “All feedback has been absolutely glowing – including from the Leadership Team. Thanks for everything. The team you assembled for the show was great. Really enjoyed it.’’

Vista, which rebranded in early 2015, also works with BMW, Lloyds Banking Group, BT, NatWest, ASDA, M&S and EDF Energy.

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