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Leeds-based connective3 acquires PR agency


Newly launched digital performance marketing agency connective3 has acquired London-based PR agency Silverthorn for an undisclosed sum.

Silverthorn was launched by Laura Crimmons (pictured) in May 2018 following investment from Vin Chinnaraja and Patrick Altoft whom she worked for at search agency Branded3 prior to its own acquisition.

Having started the PR team at Branded3 in 2012, Crimmons went on to oversee all creative teams during six years at the Leeds agency.

“Over the past 18 months we’ve worked with some fantastic brands and have delivered some excellent work at Silverthorn, however I have decided that running an agency is not the path for me. Following a transition period over the next few months I’m going to be moving on to pastures new,” said Crimmons.

Chinnaraja and Altoft launched connective3 last month, headed up by Tim Grice as CEO alongside ex-members of the Branded3 leadership team. Headcount at the agency has already grown to 11.

connective3 CEO Tim Grice said: “Laura has a great reputation and has built up an impressive agency in a relatively short amount of time. We are excited to work with Silverthorn’s clients and staff on PR campaigns as well as introducing the broader range of paid media and SEO services offered by connective3.”

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