Delphi Technologies has appointed a new global agency, following a competitive pitch process.
The automotive aftermarket brand has brought in Fox Agency to work with its Global and EMEA marketing and communications teams.
The Leeds agency has been briefed to promote its “electrification and sustainability vision.”
Fox said it would be working to position it as a “future-focused brand” through PR, content, events, digital, research and brand strategy.
“Our appointment by Delphi Technologies Aftermarket represents a fantastic start to 2022. It comes as testament to our growth and 100% focus on B2B tech and aligns perfectly to our expanding global reach,” said Fox Agency Director, Ben Fox.
“We look forward to helping Delphi Technologies achieve its strategic goals, including driving growth in the rapidly growing global EV market”
Fox added that the contract was worth “6-figures.”
“We require an agency with creative-expertise, experience, and passion for technology and an in-depth knowledge and understanding of the global automotive aftermarket – we found exactly that in Fox Agency,” stated Sonia White, BorgWarner -Delphi Technologies Global Director of Marketing and Communications.
“Their combination of creativity and brand expertise, integrated approach, and understanding of our markets, means we’re looking forward to achieving great things together.”
Delphi Technologies is technical partner to the Alpine F1 Team and was acquired in 2019 by BorgWarner in a deal worth $3.3billion.