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Leeds agency targets 200 headcount by 2025

Leeds-based connective3 has announced plans to double its staff numbers by 2025.

The agency which was founded in 2019, currently employs more than 100 staff across its Leeds, Manchester and London offices.

“It’s been another fantastic year for the business despite a challenging economic climate, which has seen us grow fee income by 50% and expand to over 100 people,” explained Tim Grice, CEO of connective3.

“This has been driven by nearly 90% client retention and a paid media offering that has nearly doubled during the 22/23 period. We’re excited to continue our growth organically in the coming year with new products being launched across our strategic and creative teams, as well as adding key hires into the business at all levels.

“We know the coming year is likely to be even more challenging but are confident we are positioned correctly to help our clients explore new channels and drive growth.”

Connective3 was established by Branded3’s former leadership team along with co-founders Vin Chinnaraja and Patrick Altoft. Early on it acquired PR consultancy, Silverthorn and earlier this year added paid performance agency, Made Greater.

Its current client list includes Ocado, Wren Kitchens, Avon, and Tapi Carpets, but Grice explained that recent growth had been partly fuelled by international work, which now accounts for 30% of its entire revenue.

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