Brass has delivered a six-figure campaign to raise awareness of innovative stain-proof fabric company Aquaclean within the UK.
The Leeds agency was tasked with raising brand awareness and creating a campaign that would make people ask for Aquaclean in store when next buying a sofa.
The ‘Kid Kafé’ campaign was designed, rooted in the notion that Aquaclean is a tool to ‘lifeproof’ your sofa and showcasing this through the eyes of children.
The integrated campaign was delivered through a one-day event to launch the Kid Kafé, a café ran entirely kids.
An extensive paid media and influencer campaign utilising the resulting content led to over 12 million media impressions, and a reach of over 235,000 with targeted influencer audiences, as well as 7,700 direct website visits.
