Leeds agency lands digital PR brief as law firm targets visibility in AI search

Leeds-headquartered performance marketing agency Connective3 has been appointed by Stowe Family Law to support its digital PR activity and strengthen the firm’s visibility across search and AI platforms.

Stowe, the UK’s largest specialist family law firm, has brought in Connective3 to develop and deliver digital PR campaigns aimed at increasing visibility across key locations and building its brand authority.

The brief will combine digital PR, creative campaign development and SEO, alongside reactive link building to secure links and brand mentions in relevant media.

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Connective3 will also work with Stowe’s internal organic team as the law firm looks to increase its discoverability through AI tools and large language models, as well as traditional search.

Rosa Mitchell, Business Director at Connective3, said: “Stowe Family Law is an incredibly well-established and respected national law firm, with a strong reputation for expertise, quality and putting clients at the heart of everything it does. From our very first meeting, it was clear that we share a real ambition for growth, innovation and creativity.

“We’re delighted to be partnering with the team across digital PR and are excited by the opportunity to build on Stowe’s existing reputation, increase its visibility and strengthen its position as a leading voice within the family law space. With our proven track record in creating campaigns that earn attention, build authority and drive brand visibility, combined with Stowe’s expertise and ambition, we’re confident this will be a hugely impactful partnership.”

Hayley Powell, SEO Manager at Stowe Family Law, added: “AI is an increasingly important part of our organic strategy, We’re excited to see how this DPR campaign can support our long-term commercial objectives by strengthening our visibility across organic channels – particularly as more people use LLMs to discover services like ours.”

Connective3 has more than 140 staff across Leeds, London and Manchester, alongside integrated creative partner Powerhouse.

The agency works across SEO, digital PR, paid media, creative, content marketing, social media, data insights and CRO, and has recently expanded its client portfolio across the retail, hospitality and ecommerce sectors.

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