Flannels and The North Face have unveiled a new in-store concept to mark the launch of the SS26 Red Box collection, now live in Flannels’ flagship stores in Leeds and Liverpool.
Designed and delivered by creative agency, Syn, the project brings “elevated in-store theatre” to the heart of the retail experience, showcasing the Red Box collection in a curated, premium environment that’s shoppable and instinctively shareable.
The pop-up “responds to a new generation of luxury consumers who move fluidly between technical performance and lifestyle expression.” Sitting at the intersection of premium retail and modern youth culture, the space bridges traditional high-end shopping with a more dynamic, fashion-led approach.
The environment balances industrial detailing with bespoke upholstery to create a lifestyle-led expression of the brand. A bold flood of brand red defines the space, forming a literal “Red Box” within the store through high-pile red carpet and custom-printed PVC curtains, while remaining aligned with Flannels’ refined, modern aesthetic.
READ MORE: Loading Bay and Beacon to reopen as Bradford announces City of Culture legacy plans
The SS26 collection is brought to life through a mix of digital screens, printed lookbooks and curated props, ensuring product remains elevated and easily discoverable. At the heart of the installation, totems showcase key pieces from the range, pairing large-scale campaign imagery with integrated digital content to create clear, impactful product moments.
Jack Cox, creative lead from Syn said: “Our approach was to land with impact, aligning the campaign with Flannels’ contemporary aesthetic to feel both premium and culturally relevant. With Valentine’s Day approaching, we knew red would prove popular, so we set out to create a space consumers would want to explore and share. The central product totems embodied this – purposefully oversized to block sightlines, encouraging movement through the space.
“Bringing this global campaign to life in our home city of Leeds, made it particularly special for us. We partnered with local production teams to help fabricate and install each element – adding a final layer of craft, community, and pride to the project.”
Emma Pearson-Pope, senior marketing manager at The North Face UK added: “It’s been great working with Syn, their approach has helped us translate the Red Box collection into a physical space that feels elevated and distinctly Flannels. From concept to installation, their creativity and attention to detail have resulted in a truly impactful and immersive experience.”
By translating a global campaign into a physical retail moment with pace, precision and impact, Syn continues to create momentum for progressive global brands — delivering experiences that connect product, culture and community.
The activations are now open for a limited time at Flannels Leeds and Flannels Liverpool, and mark the beginning of a growing partnership between The North Face UK and Syn.
