Leeds-based performance marketing agency Connective3 has been appointed by USN, one of the world’s fastest-growing sports nutrition brands, to lead a comprehensive digital strategy across social, creative, paid, SEO, PR and data.
The global brand, known for its nutritional supplements aimed at optimising health and sports performance, brought Connective3 on board to boost digital exposure, direct-to-consumer sales, and retailer performance, while growing overall brand awareness.
The partnership launched with a major campaign around the TCS London Marathon 2025, forming part of USN’s wider brand activity for the year. The social-first activation focused on “the powerful stories behind everyday athletes” running the marathon, and generated more than 812,000 video views in its opening weeks.
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Claire Stanley-Manock, Chief Strategy Officer at Connective3, said: “We are really excited to be working with USN. It’s a great product that is an unsung hero in the sports nutrition space. We’re looking forward to bringing their stories to fitness enthusiasts and athletes alike to drive both brand and performance for USN.”
A USN spokesperson added: “I selected Connective3 after a deep dive into their end-to-end capabilities, particularly their ability to connect powerful creative with digital platforms to drive data-led performance. Their team brings exceptional expertise and a granular focus on results — something that’s already evident in the early weeks of our partnership. I am confident this collaboration will accelerate growth across our direct-to-consumer sales, strengthen our social engagement, and help us build stronger brand communities. With this level of investment, it was critical to have a partner who could both maximise and optimise every channel — and I believe we have found that in Connective3.”
Founded in 2019, Connective3 has grown rapidly with a headcount of 135 and offices in Leeds, London and Manchester. In October 2024, the agency expanded its creative production capabilities through the acquisition of fellow Leeds-based outfit Powerhouse Studios.
USN joins a growing client roster for Connective3, which already includes global brands such as Avon, Ocado and Comparethemarket.
