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Leeds agency appointed by live-in care company Elder


Wolfenden has been hired to help increase the brand awareness and profile for live-in care company Elder.

Following a competitive pitch process, Elder chose the Leeds agency to help it build brand authority and gain more market share with an organic-led strategy.

Elder, which recently announced 1,500 new carer jobs across the UK, was last year named the ninth fastest-growing tech company in the UK by The Sunday Times Tech Track 100. It has annual revenues of £5m.

Kate Dunning, Senior Brand Manager for Elder, said: “We were thoroughly impressed with Wolfenden’s fresh-thinking and approach during the pitch – this was no mean feat as it was a process that was conducted entirely remotely.

“Their strategy was completely aligned with how we want to grow and position the Elder brand and we were particularly pleased that they were offering an approach which would seamlessly integrate with our team here, working in partnership with us to maximise and elevate what we already have in place.”

Wolfenden MD Daisy Wolfenden added: “Elder has already built a strong positioning in the sector and that’s evident in the fact they are one of the UK’s leading live-in care agencies, so our approach is focused on optimising and re-focusing what’s already in place to reach an even wider audience and build visibility for specific searches and intent.”

Pictured: Ben and Daisy Wolfenden from Wolfenden

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