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Leeds agencies cook up a new look for vegetarian brand Cauldron


Two Leeds agencies have worked on the complete rebrand of leading plant-based protein brand Cauldron.

In a bid to reach a younger target audience, Cauldron – which was founded almost 40 years ago – has unveiled a fresh new look, new brand campaign and new products.

The new brand identity was developed in partnership with design studio, Something More.

To activate a new brand campaign – Discover Cauldron Inspiration Everyday – Cauldron joined with Parallax to develop a brand book to align communication across all platforms and a digital and content strategy to reach a younger target audience.

Simon Morrow, Partner at Something More, said: “The team at Cauldron really value honest collaboration within a close-knit team – completely trusting us to bring clarity to the brand. This made the brand deliciously single-minded. We’re proud that Cauldon has fully embraced a creative culture where Cauldron, Something More and Parallax can get around a table and just do great stuff together.”

Tom Faller, director at Parallax, added: “The packaging design created by Something More was brilliant, and gave us an exciting but challenging base to expand upon digitally. The website needed to be an extension of the brand; a place that married both online and offline presences. The design team at Parallax have done a fantastic job in combining the two.”

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