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Leading online bedding shop settles down with Only The Brave


Only The Brave has won the account for, and will become the eCommerce retailer’s lead creative and strategic agency.

The bedding seller – which was founded in 2003, and currently remains one of the fastest-growing – has turned to the Sheffield agency in order to help it with its next phase of growth, setting ambitious targets for itself. CEO, Steve Adams said: “We were impressed with Only The Brave’s commercial approach, creativity and down-to-earth attitude. They clearly understood the business and demonstrated how we can take the brand forward.”

Only The Brave, which rebranded from The Allotment Agency in 2020, is a strategic brand and content agency which works with clients including AAH Pharmaceuticals, Carluccios, Lloyds Pharmacy and Mitchells & Butler.

Nick Aldrich (pictured, sixth from right), MD at Only The Brave, said; “This is a great win for us and a testament to the drive and ambition of both businesses. Steve and his team are forward thinking and driven and the challenge he has set us is one we relish.”

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