Creative agency LDA has delivered the final stages of a rebrand for a group bringing together 36 further education colleges with a combined revenue of £1.5billion.
Collab Group, formerly known as 157 Group, has launched a new website and brand identity.
The strategy, content, creative and tech teams at Manchester’s LDA worked with Collab Group to develop the key principles of “together today for the skills of tomorrow”.
LDA CEO Lucy Perkins said: “The 157 Group had a great legacy but its brand was no longer in line with the ambitions of the organisation and was not forward focused enough. From the new Collab Group’s identity – brought to life in this new website – it is clear to see its importance and the change it will have on the further education sector.”
Ian Pretty (above), CEO of Collab Group, added: “This website is the final piece of the jigsaw – we are now more transparent, making it much clearer to Government and industry about our ambitions to tackle the skills gaps across the UK.”
