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Laundry brand appoints Manchester agency


Surcare has appointed If Agency to carry out a full rebrand of its skin sensitive laundry and washing up liquid products.

The Manchester agency will develop the branding and deliver a range of consumer and trade orientated marketing.

“It’s a dream brief! A range of products for which there is a really genuine need and a loyal following,” said If Agency Account Manager, Laura Jones.

“We’re using data analytics to drive customer insight and a unique proposition, before we develop a new brand identity and concept.”

Julie Linforth, Surcare’s Head of Marketing added:

“We approached IF Agency because brand positioning is vital to our growth as an organisation, and an intrinsic part of our marketing strategy. IF’s approach to data informed brand strategy and execution is impressive. We are looking forward to many years of growing the Surcare brand together.”

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