LateRooms.com has partnered with global sports and event brand, Tough Mudder, to bring the ‘Ultimate Dirty Weekend”.
This will include the ‘World’s first pop-up luxury hotel’ to be constructed near to the muddiest Tough Mudder obstacle course in the UK, Cheshire’s Cholmondeley Castle.
The top hotel booking site, part of the Malvern Group, has launched the “Ultimate Dirty Weekend” campaign with the tagline: “It’s never too late to get muddy”.
The central focus of the summer partnership is to get a broader mix of new entrants to take up the challenge of the shorter Tough Mudder 5K.
