Harrogate digital agency Adigi has created a new and improved website for dance music charity Last Night A DJ Saved My Life.
The dance music charity Last Night A DJ Saved My Life has rebranded with a new logo and an improved website, “in order to help build and maintain the presence of the brand.”
Adigi was tasked with creating the new website to offer a more engaging and conversion-focused experience that showcases all of the hard work that LNADJ does.
In the design process for 14 weeks, Adigi’s WordPress site offers greater creative direction, is more optimised for the audience that LNADJ is targeting and provides easy access for people to contribute to the charity and see the events it does to help change and save lives.
The agency will continue to host and support the website with any developments, updated projects or important news, and the site is already proving a success for LNADJ, generating more enquiries and donations in its first month live, compared to the whole of the previous quarter.
LNADJ is a leading charity in the electronic music industry and aims to empower children and young people through a blend of music and goodwill. Donations fund vital projects, including Get Equipped and Street to Street, initiatives that bring DJs, artists and production equipment into charitable schemes around the world. It also helps provide world-class water solutions to areas that need it and is approaching its 100th well.
Dan Martin, agency director at Adigi said: “We are passionate about supporting and helping good causes, so to be given the opportunity to partner with LNADJ was perfect for us as they make a significant difference to the lives of young people. The new website provides a much-improved user experience and allows them to show off all the fantastic projects they do.
“We’re delighted to see that this is already having a significant impact on donations to the charity to help them change lives by blending music with important goodwill worldwide.”
Vijay Kumar Anand, commercial director of LNADJ, added: “It’s just another step towards increasing our visibility and inviting new supporters to join us on our mission. Our website had been with us for quite a few years, and our new one was born out of brand meetings where we revisited our purpose, mission and values. As a team, we got talking and felt the results of these meetings were best translated visually. Then we got busy creating a new logo, website and brand book to coincide with our birthday.”
Comms manager Ellie Talebian said the charity has detected a notable change in the type of enquiries it is typically receiving in 2023: “An increasing number of people are choosing to support us or seek our services for clients and beneficiaries – it’s vital we have a 360 response to these enquiries and that people are as informed as possible about what we do and how we do it. With a new cleaner look and easier navigation, we’re excited to be able to connect users directly to opportunities for collaboration latest news and encourage involvement.”
