Lancashire PR and social media agency District May has been appointed by 15-year old tech entrepreneur Max Melia to drive awareness of a new wearable technology targeted at Covid-19.
The patent-pending VybPro is an intelligent wristband that vibrates to alert wearers whenever they are about to touch their face. Melia came up with the concept with his mother two years ago as a way to reduce the spread of cold and flu.
He began developing a working prototype in March 2020 when both of his parents were struck down with Coronavirus and has now launched a £60,000 crowdfunding campaign to bring the product to market.
District May, run by Emma Rawlinson and Louise Woodward, has been appointed to drive awareness of the invention by generating national and international media coverage.
Rawlinson, said: “Max is a huge inspiration – he spent all of his spare time in lockdown developing this technology, whilst his parents battled Coronavirus, and has created something which has the potential to be a real game changer when it comes to reducing the spread of Covid-19.
“His focus is not on making money but helping as many people as possible stay safe – especially key workers, people with health vulnerabilities and commuters – and he has pledged that any profits made from early sales via the crowdfunding site will be reinvested into providing free devices to the NHS.
“It has all of the ingredients of a great media story and we are excited to get Max and the VybPro the attention that it deserves.”
Leyland-based District May launched at the start of 2020 with a focus on supporting entrepreneurs, start-ups and small businesses. In recent weeks, the agency has also won briefs for eCommerce site The Eco-Friendly Living Co, interior designer Catherine Rowe and vegan home fragrance brand Delilah Chloe.