The Lake District Hotels Association has launched its new winter campaign, to promote tourism during the season.
The scheme includes 40 hotels across Cumbria and claims to be “bigger and better” than ever before.
“The sense of community among business owners in our region is second to none and never has that been more evident than in 2017. The collaboration between our hotel and attraction members is completely unique,” said Joe Cobb chairman at the LDHA.
“We want to show the UK everything we love about the Lakes and ensure the destination is on the map as a tourist hotspot, offering everything from relaxation and great food and drink, to brilliant activities and festive fun.”
More than 60 local businesses have offered incentives through a new Lake District app, RealLakes.
