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LADbible Group and DAZN Bet sign with Professional Fighters League


The Professional Fighters League (PFL) has signed new deals with LADbible Group and DAZN Bet.

SPORTbible will provide content for MMA fans throughout 2023 at its events in Newcastle, Berlin, Paris and Dublin. This will include behind the scenes, interviews, ringside action and editorial articles from each show.

“We’re delighted to bring LADbible onboard as a strategic partner for PFL Europe. As we continue to strive to innovate the sport of MMA, adding their expertise will play a huge part in the growth of our brand, not just in Europe but globally” said James Frewin, Senior Vice President of PFL International.

PFL is the fastest growing MMA company in the world. Its shows air on ESPN in the US, with broadcast and  streaming partners in 140 countries, including DAZN, which will show all the European events.

“We can’t wait to showcase the amazing athletes across SPORTbible’s highly-engaged social following of over 30m people, which will not only drive mass engagement from MMA fans and sports fanatics alike but also complement the broadcast viewing experience provided by one of LADbible Group’s long-term partners, DAZN,” added Josh Akers, Head of Sport & Gaming Entertainment, LADbible Group.

The PFL has also confirmed that DAZN Bet will become its official betting partner in Europe.

This will see the brand appear on in-stadium and media assets throughout the season. Its logo will also appear on the canvas.

“It’s great to be partnering with PFL Europe, especially ahead of their first show this Saturday March 25 in Newcastle. As Europe’s first MMA league, they clearly share DAZN Bet’s vision for putting innovation at the heart of what they do and we look forward to working together for PFL Europe’s inaugural season.” said Mark Kemp, CEO DAZN Bet 

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