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Kitchen brand hands marketing brief to KOMI Social


KOMI Social, the content production, content distribution and social media management division of Manchester-based KOMI group, has been appointed by SWAN as its new marketing agency partner in the UK.

SWAN manufactures an extensive range of cookware, appliances and kitchen accessories with brands including eureka, Symphony Collection, Al Fresco and Townhouse. It also teamed up with TV presenter Fearne Cotton (pictured above) on a range of products.

The brief, which was won via a non-competitive pitch, will see the KOMI team advise SWAN on its social strategy and it will run four new brand partnership campaigns over the coming months. It will also be producing bespoke video content, providing user generated content and creating written content.

David Foulstone, marketing director at SWAN, added: “We were really impressed with KOMI’s understanding of our history, values and vision. That, coupled with their ability to create and distribute first class content effectively, made them a natural choice.”

KOMI recently rebanded from It’s Gone Viral and works with brands including BBC Films, O2, Universal, Bud Light and Disney.

James Manaley, Head of Partnerships at KOMI group, said its focus would be on engaging with SWAN’s “long-term fans, but also widening SWAN’s appeal to a broader demographic”.

The roster review was handled by Go!.

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