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It’s Gone Viral to recruit up to 15 jobs after announcing restructure and rebrand


It’s Gone Viral, the Manchester-based social media marketing company, is to create up to 15 jobs over the next three months after announcing a major restructure and rebrand.

Founded in 2016 by Andrew Trotman, Ryan Williams and Matthew Thomas, It’s Gone Viral owns a number of social media properties including Happiest Media Ltd, Go Fetch and Ultimate DIY.

It has now restructured to become a two-divisional agency business consisting of dedicated social media and marketing teams.

And it’s also rebranded to KOMI Group comprising KOMI Media, which creates and builds bespoke social channels; and KOMI Social, which focusses on content production, content distribution and social media management for brands.

The decision to restructure and rebrand follows a “lengthy strategic review process” and aims to both simplify its offering in the minds of clients and help grow its market share in each of its two core areas. The firm’s dedicated gaming and sports communities are also being expanded and branded KOMI Gaming and KOMI Sport respectively.

KOMI Group founders Ryan Williams and Andrew Trotman

KOMI comes from the Haitian Creole word “kominote”, which translates to “community” in English.

The company has made and distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.

Trotman said: “It’s Gone Viral’s trajectory has been fantastic since we launched. However, we realised that we needed to adapt the business if we wanted to work with more brands and to deliver sustained and real growth. I’m confident this new group structure will allow us to do just that.

“The rebrand and our new group structure is a pivotal moment in our journey and will, I’m sure, act as the nucleus for the company’s expansion over the coming years.”

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