Jet: Here for drivers, not dramas
In other scenarios we see a driver in full meltdown as the last drop of windscreen washer liquid leaves the tank and a builder in tears because he’s not had his morning coffee! Each of the dramas abruptly cut short by someone using JET facilities to bring them back to reality and back on the road quickly and safely.
“As well as showing how JET do all they can to help drivers ‘Keep on Moving’, these wonderfully fun, silly and ridiculously dramatic films show JET’s human side and character, highlighting that at JET – there are no dramas.” Ben Stump, Creative Director, isobel.
The new campaign follows the award-winning ‘Keep on Moving’ TV ad, also from isobel and production house Chief, that featured a man on a grand piano ‘driving’ through the Peak District countryside to the Joe Jackson hit Steppin’ Out before stopping off to top up on petrol and supplies at Barnsley’s White Rose petrol station.
Jet Keep on Moving campaign
The campaign continues an ongoing brand refresh for Jet, which has so far included updated logos, modernised forecourts and the rebranding of Jet’s Premium Fuel offer, Jet Ultra. It also relaunched its website in early 2020.
Mary Wolf, then-managing director, UK Marketing, at Jet parent Phillips 66 Limited said on the previous ad’s release: “In fine tuning the JET brand our aim is to improve the experience for our customers and to give the drivers who visit our forecourts everything they need and want to continue their journeys quickly and safely. It is a simple, straightforward ‘driver-first’ ethos that is perfectly captured in this new campaign.”
Jet also released an impressive “making of” video of the all-singing, piano-led road movie ad.
Jet: The making of Keep on Moving
Commenting on the campaign Rob Runnels, manager, brand, UK marketing Phillips 66 Limited, said: “This campaign by isobel is full of humanity and humour – and truly captures the unique spirit and personality of the JET brand. Deliberately over the top and ‘dramatic’ the scenarios are nonetheless relatable and will resonate with our customers. This is a campaign to be proud of – one that puts a smile on your face and stands out for all the right reasons.”
The campaign takes in TV, VOD and social.
