isobel has created a new campaign for JET, one of the UK’s leading fuel brands, that explores how JET takes the drama out of driving, and continues to use the scenic Northern locations of previous ads in the recent JET portfolio.
The campaign features a mixture of everyday people caught up in their own mini ‘Forecourt Dramas’.
In the lead ad, a blue theatre curtain with the words JET PRESENTS sweeps open to reveal a distressed bridesmaid on the forecourt at JET’s South Killingholme refinery. Weeping and wailing she yells ‘we don’t have time to fill up’ only for her mood to change in an instant as her wedding partner announces that it’s all done and they drive off calmly with the end-line ‘here for drivers not dramas’.
In other scenarios we see a driver in full meltdown as the last drop of windscreen washer liquid leaves the tank and a builder in tears because he’s not had his morning coffee. Each of the dramas abruptly cut short by the simple efficiency of JET’s facilities bringing them back to reality, and back on the road quickly and safely.
