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Journey Further wins PrettyLittleThing contract after five-way pitch

Umar Kamani

Manchester-headquartered fashion retailer PrettyLittleThing has appointed Journey Further to provide strategic consultancy across all its performance channels after a competitive pitch.

The Leed-based performance marketing agency has been tasked with driving performance from PrettyLittleThing’s international PPC, programmatic and SEO channels and identifying opportunities to invest more online. Key markets include UK, USA, Australia, France, and Ireland. 

Nicki Capstick, Head of Marketing at PrettyLittleThing, said: “We loved the personality that came through from Journey Further during the pitch and the fact their clarity at speed approach cuts through the usual layers of bureaucracy. With direct access to their analysts and strategists, they really are an extension of our marketing team.”

Dan Peden, Strategy Director at Journey Further, added: “We are delighted to be leveraging our fashion and retail experience working with PrettyLittleThing, a pioneering brand leading the way in their sector.”

“The trading environment we’ve created with unfiltered access to channel specialists and live trading dashboards will really help push them to the next level.”

 

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