Leeds agency Journey Further has landed a brief to overhaul Trade Direct Insurance’s digital media strategy.
The win will see Journey Further deliver a full growth programme across technical SEO, content, digital PR and paid search for the trades-focused insurer, which is part of Kelliher Insurance Group.
Trade Direct Insurance provides cover for more than 70 trades, working with everyone from sole traders and self-employed tradespeople to contractors and small business owners across the UK.
READ MORE: The next big thing in PR and marketing for 2026: Industry figures give their predictions
Work will begin with technical SEO improvements designed to strengthen the brand’s organic visibility, alongside the development of a new content strategy focused on clearer audience segmentation and conversion pathways. Journey Further will also run an always-on press office for the brand, tracking emerging insurance trends and turning them into earned media opportunities.
Paid media will also form part of the brief, with the Leeds-based agency carrying out a full PPC audit to identify areas for growth, optimise spend and uncover opportunities to scale performance across paid and organic channels.
Paul Norris, Organic Media Director at Journey Further, said: “Trade Direct Insurance has built a fantastic reputation based on trust, which is a crucial currency in the insurance space. It’s an exciting opportunity to amplify their footprint and accelerate growth at a pivotal time in organic media. We’re incredibly excited to apply our market-leading approach to discoverability; combining technical rigour with our AI toolkit, creative digital PR and content to unlock that potential and help them dominate the space.”
Patricia Gardiner, Sales and Marketing Director at Trade Direct Insurance, added: “At Trade Direct Insurance, we’re on an exciting growth journey, and partnering with Journey Further is a natural step forward. They’re an agency we know can deliver exceptional results. Together, as true partners, we have the opportunity to lead the market and set new standards for success.”
