Manchester consumer insights agency Join the Dots has been bought by Belgium-based InSites Consulting for an undisclosed sum.
Join the Dots, which was founded in 1998 and has offices in Manchester, New York and Singapore, focuses on online insight communities and cultural trends forecasting. It has a staff of more than 170.
InSites Consulting has revenue of more than €50M, almost 300 staff and is aiming to become the “ultimate next-generation insight agency”.
The group will enter the UK, USA and Singapore markets under the name Join the Dots | InSites Consulting, while the InSites Consulting brand name will be used across other markets.
Join the Dots CEO Quentin Ashby joins the Board of Directors and Executive Committee. Graeme Lawrence, Chief Client Officer at Join the Dots, joins InSites Consulting’s group of Global Account Management.
