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Join the Dots opens New York office


Consumer insight business Join the Dots is to open an office in New York.

It follows the Manchester-based company’s successful launch of a Singapore office last year.

Join the Dots, which is currently working with GSK, PepsiCo and Shell in America and targeting a £12m turnover this year, said the new base would allow it to service these clients and pursue new opportunities Stateside.

Jeff Haselum


The US operation will be headed up by Jeff Haselum, who has been promoted to Head of US Research after nine years with the company in Manchester, latterly as head of research teams.

Group managing director, Quentin Ashby, said: “Having successfully launched in Southeast Asia two years ago we are delighted to be branching out in the States.

“Our initial focus will be with our current clients but in time we will develop new business opportunities across North America.

“Jeff’s experiences gathered whilst performing his previous role as the Head of Research Teams makes him exceptionally qualified to take on this exciting role in the US and I know he is relishing the move.”

Join the Dots has seen growth of 20% or more for the last four years and now employs in excess of 140 staff across its three offices.

In May it underwent a management buyout by the senior management team.

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