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Join the Dots appoints branding expert as board chair


Manchester-based consumer insight company Join the Dots has appointed Leslie Butterfield CBE as non-executive chairman.

Butterfield currently owns marketing, brand and innovation consultancy Butterfield Harris. Prior to that he was global chief strategy officer for Interbrand, the world’s leading brand consultancy, and was made a CBE in the 2007 Queen’s birthday honours list for services to the advertising industry.

Leslie Butterfield CBE

Join the Dots said Butterfield’s “extensive international experience” will benefit the company’s growth strategy after it opened its first international office opening in Singapore last year.

Join the Dots MD, Quentin Ashby, said: “In looking for our new chair we wanted someone who knew the research world but came from an adjacent industry, had helped businesses grow and had extensive international experience, and in Leslie we have definitely ticked all those boxes.”

Butterfield said: “I’m really excited about working with Join the Dots. They have a great team, an excellent product, and some really ambitious plans for growth – both internationally and here in the UK.”

Formed in 1998, Join the Dots works with the likes of PepsiCo, GlaxoSmithKline, Diageo and Unilever, and is on target for £12m turnover in 2017.

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