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Jen Spence Production delivers campaign content for Abbott Lyon jewellery and Strictly’s Maisie Smith

Maisie Smith x Abbot Lynne

Jen Spence Production has produced lifestyle stills, video, animation and studio campaign content for the launch of Abbott Lyon’s new collection, Unique, with Eastenders and Strictly star, Maisie Smith.

The collection of enamel jewellery features customisable rings, necklaces, earrings and hairclips that can be personalised with colours, icons, emoji’s and birthstones.

The production builds on the existing partnership of Jen Spence Production and Abbott Lyon, marking the fourth collection launch produced by the independent Yorkshire production agency for Abbott Lyon.

Jen Spence Production delivered full-service end-to-end production including creative development, set build and logistics, alongside crewing and full production end-to-end management.

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Abbott Lyon x Maisie Smith


“It’s fantastic to work with Jen Spence Production again to launch “UNIQUE” by Abbott Lyon x Maisie Smith. It’s incredible to have such beautiful assets to bring this collection to life across all our digital channels, delivered within such a reactive timeline,” said Emma Bate, head of brand, Abbott Lyon.

Deliverable assets included 21 campaign images, 50 BTS images, six studio product stills, six animated studio assets, a campaign launch video and a range of social-first video launch reels captured on a one-day studio and one-day location shoot in Manchester and Leeds. The project from pre, to shoot, to post-production was delivered in just 4-weeks.

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