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Jaywing makes two senior appointments


Sheffield-based marketing agency Jaywing has appointed Helen Curtis as Director of Client Services and Pete Camponi as Creative Director of Copy.

Curtis has held multiple senior agency and client-side roles, including Head of Brand at Pure Collection, and Head of Marketing at Freemans Grattan Holdings.

She will lead a client services team of 22 with a diverse range of responsibilities across Jaywing’s offices in Sheffield, Leeds and Australia.

 Camponi has more than 25 years’ board-level experience, building and managing creative agency teams. He has served as Creative Director at Gratterpalm (now Creative Race) and Founder and Creative Partner at Us&Them ideas, offering senior strategic thinking to the likes of Asda, Arla, B&Q, George Clothing, Morrison’s, Victoria Plumb and Greggs. He will be focusing on Jaywing’s growing film and content output.

Curtis said: “I’m really excited to be joining Jaywing – an agency with outstanding creative talent and a proven track record in bringing together data, insights and industry-leading attribution capabilities.

“Many marketers aren’t lucky enough to have access to such a diverse range of skills, and so I’m really looking forward to being part of a team that delivers a genuinely holistic views for brands.”

Camponi added: “I’m delighted to be working alongside such a talented group of people. The combination of cutting-edge data use and proven creative skills is what really attracted me to Jaywing. I can’t wait to see what remarkable work we achieve”.

Managing director Maria Vardy said “We’re delighted to welcome Helen and Pete to Jaywing. They both bring a wealth of experience working for the UK’s biggest brands and their expertise and enthusiasm is already helping us to deliver outstanding work for our clients.”

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